Sans Superellipse Rukeg 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui, branding, headlines, signage, product design, modern, technical, friendly, clean, futuristic, geometric clarity, ui readiness, modern branding, approachable tech, rounded, geometric, square-round, crisp, streamlined.
A geometric sans with a pronounced square-rounded (superellipse) construction, where bowls and counters read as softened rectangles rather than pure circles. Strokes are even and clean with modest contrast and mostly uniform terminals, producing a crisp, engineered rhythm. Curves stay taut and controlled, and many joins feel squared-off but eased at the corners; diagonals remain sharp and stable, especially in letters like K, V, W, X, and Z. The overall texture is orderly and legible, with clear apertures and consistent spacing that keeps lines of text steady and compact.
Well-suited to interface typography, product branding, and headline applications where a clean, geometric voice is desired. Its controlled shapes and steady rhythm also work for short-to-medium text blocks in modern layouts, and it should hold up nicely in signage and wayfinding where clarity and distinct letterforms matter.
The typeface conveys a contemporary, system-like confidence—precise and technical, but tempered by rounded corners that add approachability. Its superelliptical geometry suggests digital interfaces and modern product design, giving it a forward-looking, mildly futuristic tone without feeling cold.
The design appears intended to merge geometric rigor with soft-corner friendliness, translating rounded-rectangle industrial forms into a practical, readable sans. It prioritizes consistency across letters and numerals, aiming for a contemporary voice that feels at home in digital and product contexts.
Round letters such as O/Q and C/G emphasize the rounded-rectangle skeleton, while straight-sided forms like E/F/H/L reinforce a grid-based logic. Numerals match the same squarish-round language, keeping text and UI-style number strings visually consistent.