Sans Normal Sagor 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, condensed, quirky, retro, punchy, playful, space-saving, distinctiveness, approachability, display impact, casual tone, compact, rounded, tall, friendly, informal.
A compact, tall sans with rounded terminals and softly squared curves that keep the texture lively. Strokes are fairly uniform, with subtle irregularities and a hand-drawn-like bounce in verticals and curves. Counters are small and tightened by the condensed proportions, while joins and bowls stay smooth and simplified. The lowercase shows single-storey forms (notably a and g), a short-armed t, and a narrow, looped e; numerals are similarly slim with rounded corners and straightforward construction.
Best suited to short, high-impact text such as headlines, posters, packaging callouts, and branding wordmarks where a tall condensed silhouette helps conserve horizontal space. It can also work for signage and labels when set with comfortable tracking and ample line spacing to maintain clarity.
The overall tone is friendly and slightly quirky, balancing a clean sans structure with a casual, human touch. Its condensed stance and bold presence give it a poster-like confidence, while the rounded shapes keep it approachable rather than severe. The result feels retro-leaning and playful, suited to energetic, upbeat messaging.
The design appears intended to deliver a space-saving condensed sans that still feels personable and distinctive. By combining simplified, rounded letterforms with a slightly irregular rhythm, it aims to stand out in display contexts without relying on ornamental features.
The narrow set width produces a tight rhythm and a strong vertical emphasis, which can build dense, impactful lines in headlines. In longer settings the compact counters and condensed spacing can make the texture feel busy, especially where vertical strokes repeat.