Sans Normal Bobis 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Congress Sans' by Club Type, 'FF Plus Sans' by FontFont, 'Sana Sans' by Latinotype, 'Marat Sans' by Ludwig Type, 'Quercus Sans' by Storm Type Foundry, 'Karmina Sans' by TypeTogether, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: ui text, brand systems, headlines, signage, editorial, clean, modern, friendly, neutral, functional, versatility, clarity, modernity, approachability, geometric, open, crisp, even, rounded.
A clean, geometric sans with smooth circular bowls and evenly weighted strokes. Curves stay round and consistent across letters, while joins and terminals are mostly straight-cut, giving a crisp, contemporary finish. Counters are generally open and generous, supporting clarity at text sizes. The lowercase shows simple, compact forms with a single-storey a and g, and the overall rhythm feels steady and well-balanced rather than tightly condensed or widely extended.
Works well for interface copy, product and brand systems, and general-purpose editorial typography where a clean sans is needed. The open shapes and even texture also suit signage and short headlines, especially where a contemporary, friendly tone is desired.
The tone is modern and approachable, with a friendly neutrality that stays out of the way of the content. Its geometry reads as contemporary and efficient, making it feel suitable for straightforward communication without becoming sterile.
Likely designed as a versatile everyday sans that emphasizes simple geometry and consistent proportions for reliable readability. The goal appears to be a modern, neutral workhorse with an approachable feel that performs across both display and text contexts.
Figures and capitals appear built from the same geometric logic as the lowercase, maintaining a consistent texture in mixed settings. The sample text shows smooth color and legibility in longer lines, with rounded forms (like O/C/G) giving a soft, accessible character while straight-sided letters (like E/F/T) keep it structured.