Print Rakum 12 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, kids media, playful, chunky, friendly, cartoon, retro, approachability, fun emphasis, handmade feel, retro charm, rounded, soft terminals, bouncy, bulbous, quirky.
A heavy, rounded display face with soft, blunted terminals and slightly irregular, hand-drawn geometry. Strokes stay consistently thick with gentle shaping at joins, creating a puffy, cut-out silhouette. Counters are compact and often asymmetrical, and curves dominate over sharp corners, giving letters a squashed, approachable feel. The set shows lively width changes from glyph to glyph, contributing to a casual rhythm rather than a rigid, typographic grid.
Best suited for short, high-impact text such as posters, titles, logos, product packaging, and playful branding. It performs especially well where a warm, informal voice is needed—children’s materials, casual event promos, and retro-inspired graphics—while its dense shapes make it less ideal for long-form reading at small sizes.
The overall tone is upbeat and informal, with a cozy, cartoon-like friendliness. Its bulbous shapes and bouncy spacing evoke a retro signage and children’s-book energy, leaning toward fun rather than formal precision.
This font appears designed to deliver maximum warmth and visibility through rounded, thick forms and a deliberately hand-made unevenness. The goal seems to be a bold, approachable display style that feels drawn rather than engineered, prioritizing charm and personality over strict uniformity.
Capitals read as simple, iconic forms with minimal detail, while lowercase letters introduce more character through loopier bowls and soft shoulders. Numerals follow the same rounded, chunky construction and maintain strong presence at display sizes.