Sans Normal Biriz 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ebru Sans' by Ahmet Altun (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, app ui, modern, direct, confident, sporty, techy, impact, speed, clarity, modernity, utility, geometric, clean, compact, crisp, sturdy.
A heavy, forward-slanted sans with compact proportions and strongly simplified geometry. Curves are smooth and broadly elliptical, while terminals tend to finish with firm, slightly angled cuts that keep the texture crisp. Strokes maintain an even thickness across the glyphs, producing a dense, steady rhythm; counters are relatively tight and the joins are clean and unobtrusive. The overall silhouette reads as contemporary and utilitarian, with a consistent rightward lean and a solid, high-impact presence in both caps and lowercase.
This style is well suited to headlines, short display copy, and branding where a compact, high-contrast-in-size (not stroke) presence is needed. It can work effectively in signage and interface elements such as buttons or navigation labels where quick recognition and a strong typographic voice are priorities.
The tone is assertive and contemporary, with a fast, energetic slant that suggests motion and urgency. Its dense color and straightforward shapes feel practical and no-nonsense, leaning toward sporty or tech-forward messaging rather than delicate or literary moods.
The design appears intended to deliver a modern, high-impact sans with an inherent sense of motion, balancing geometric simplicity with a dense, readable texture. It prioritizes clarity and punch in display settings while keeping forms disciplined and consistent for clean composition.
The italic construction is integrated into the design rather than feeling like a simple oblique, giving letters a cohesive forward drive. Numerals and punctuation match the same sturdy, simplified construction, helping mixed-content lines maintain a uniform visual weight.