Slab Contrasted Bumo 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Superclarendon' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, robust, retro, confident, friendly, impact, personality, readability, vintage tone, headline strength, bracketed, ink-trap hints, softened, ball terminals, punchy.
A heavy, forward-leaning slab serif with compact, sturdy construction and pronounced, blocky serifs that read as bracketed and slightly softened at joins. Strokes show clear thick–thin modulation without becoming delicate, giving counters a carved, high-impact look. Curves are generous and rounded, with several ball-like terminals and subtly cupped shapes that keep the weight from feeling rigid. The overall rhythm is energetic and dense, with strong horizontals, substantial feet, and a consistent, poster-ready silhouette.
Best suited to display sizes where its heavy slabs and lively italic texture can carry impact—headlines, pull quotes, posters, and bold editorial titling. It also fits branding and packaging that want a sturdy, retro-leaning voice, while remaining legible in short paragraphs or prominent subheads.
The tone is bold and assertive with a warm, slightly vintage flavor—more playful and approachable than austere. Its slanted stance and chunky slabs create a sense of motion and confidence, suited to attention-grabbing statements while still feeling familiar and readable.
The design appears intended to deliver maximum presence with a confident, italicized slab-serif voice—combining sturdy, block-like serifs with softened, characterful curves to feel both authoritative and personable.
The numerals and lowercase show a distinctive, characterful finish in terminals and curves, producing a lively texture in lines of text. In longer settings, the heavy color and pronounced serifs create strong word shapes and a classic headline presence.