Slab Square Sugun 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bodoni Egyptian Pro' by Shinntype (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, classic, bookish, collegiate, confident, emphasis, impact, readability, heritage, bracketed, robust, compact, lively, ink-trap-like.
A robust italic serif with slab-like, bracketed serifs and a compact, forward-leaning stance. Strokes are heavy and fairly even, with softly rounded joins that keep the forms from feeling rigid despite the sturdy serifs. Counters are moderate and the curves are full, while terminals often finish in flat, squared ends. The rhythm is energetic and slightly condensed in feel, with a strong baseline presence and clear, assertive punctuation of serifs throughout.
Works best for headlines, subheads, pull quotes, and short-to-medium editorial settings where a strong italic voice is desired. It can add impact to packaging and branding that wants a traditional, print-rooted tone, and it also suits posters or announcements that benefit from bold, confident emphasis without resorting to high-contrast elegance.
The overall tone feels classic and editorial, like a traditional printed voice with extra muscle. Its italic angle and weight give it a persuasive, emphatic character suited to headlines and callouts, while the slabby details add a grounded, workmanlike confidence. The result reads as both old-school and punchy rather than delicate or refined.
The design appears intended to deliver a sturdy italic companion with pronounced slab-like serifs—built for emphasis and legibility in display sizes while keeping a familiar, bookish serif structure. Its consistent weight and firm terminals suggest a focus on dependable readability paired with a distinctive, assertive texture.
Numbers show strong personality (notably the curled 2 and 3 and the open, rounded 8), reinforcing a vintage, display-friendly flavor. Uppercase shapes stay formal and stable, while lowercase forms introduce more movement and warmth, helping longer phrases feel lively rather than stiff.