Slab Square Imla 2 is a regular weight, very wide, medium contrast, italic, tall x-height font visually similar to 'Dean Slab' by Blaze Type (names referenced only for comparison).
Keywords: headlines, magazines, posters, branding, packaging, retro, editorial, confident, warm, expressive, expressive emphasis, retro flavor, editorial clarity, bold presence, slab serif, bracketed slabs, flared strokes, open counters, oblique stress.
This typeface is a wide, right-leaning slab serif with pronounced, blocky serifs and gently bracketed joins. Strokes show a noticeable, calligraphic-like modulation rather than monoline behavior, giving curves and diagonals a lively, slightly organic texture. The letterforms are spacious with open counters, broad bowls, and a tall lowercase that reads large at text sizes; ascenders and capitals sit with a steady, sturdy stance. Terminals are generally flat and squared, while curves (notably in C, G, S, and the numerals) are smoothed and slightly flared, keeping the overall rhythm bold but not harsh.
It works well for headlines, subheads, pull quotes, and other editorial applications where a strong typographic color is desired. The wide, italicized slabs can also support branding and packaging that leans retro or craft-inspired, and it can serve as a distinctive accent face for short text runs where its motion and weighty serifs can shine.
The overall tone feels vintage and editorial, combining the assertiveness of slab serifs with an energetic, italic-forward motion. It suggests mid‑century print and display typography—confident and approachable—suited to messaging that wants personality without looking whimsical. The wide proportions and strong horizontals add a sense of stability, while the slant and modulation introduce momentum and a crafted feel.
The design appears intended to merge sturdy slab-serif structure with a dynamic italic gesture, producing a face that feels both dependable and expressive. Its wide set, tall lowercase presence, and sculpted terminals point toward use in prominent sizes while maintaining enough openness to remain clear in short passages.
Lowercase forms appear especially prominent relative to capitals, and the italic angle is consistent across the alphabet, helping lines of text maintain a forward flow. Numerals are rounded and generous, matching the wide set and keeping a cohesive texture in mixed alphanumeric settings. The overall spacing and large interior shapes support readability while still signaling a display-oriented voice.