Serif Flared Afsi 12 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, elegant, dramatic, classic, refined, display impact, luxury tone, editorial voice, crafted elegance, flared terminals, sheared serifs, tapered strokes, high-waisted contrast, sculpted curves.
A high-contrast serif with sharply tapered hairlines and swelling main strokes that flare into pointed, wedge-like terminals. Serifs are small, crisp, and often sheared, creating a carved, calligraphic feel rather than a purely mechanical Didone structure. Curves are smooth and taut, with narrow joins and deep ink traps avoided in favor of clean, continuous outlines. Proportions feel slightly narrow and vertical, with compact counters and a consistent, polished rhythm across capitals, lowercase, and numerals.
Best suited to display settings such as magazine headlines, book covers, luxury branding, campaign posters, and premium packaging where its contrast and sharp terminals can be appreciated. It can also work for short pull quotes or section openers, but will be most comfortable at larger sizes with generous spacing.
The overall tone is polished and dramatic, with a fashion-and-magazine sensibility that reads upscale and intentional. Its sharp terminals and sculpted contrast add a sense of sophistication and authority, while the flared endings introduce a subtly expressive, crafted character.
The design appears intended to deliver a contemporary, fashion-forward serif voice built on classical proportions but differentiated by flared, pointed stroke endings. It aims to balance elegance with visual tension, providing strong headline impact without abandoning traditional serif refinement.
Capitals appear stately and display-oriented, with strong vertical emphasis and fine hairline horizontals. Lowercase maintains clarity at larger sizes, with distinctive, pointed stroke endings that become a defining texture in words. Numerals match the letterforms’ contrast and tapering, supporting cohesive headline composition.