Slab Square Pona 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bourgeois Slab' by Barnbrook Fonts and 'Kairos' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, collegiate, industrial, utilitarian, assertive, retro, impact, sturdiness, display clarity, athletic tone, blocky, squared, bracketless, compact, sturdy.
A compact slab-serif with heavy, squared-off detailing and flat terminals that give it a sturdy, block-built silhouette. Strokes are largely uniform with minimal modulation, and corners are frequently chamfered, producing a crisp, mechanical rhythm across caps and lowercase. The lowercase uses single-storey forms where applicable (notably the g) and keeps bowls and counters tight but readable, while serifs read as short, rectangular feet rather than bracketed transitions. Numerals follow the same squared construction, with octagonal curves and clipped joins that keep the texture dense and even in text.
Best suited to headlines, posters, and short statements where a firm, high-impact texture is desired. It also fits sports branding, labels, and signage systems that benefit from squared, no-nonsense letterforms and robust slab detailing.
The overall tone feels collegiate and workmanlike—confident, direct, and slightly vintage. Its squared geometry and heavyweight presence evoke athletic lettering, industrial labeling, and poster-era display typography rather than delicate editorial refinement.
The design appears intended to deliver a compact, high-impact slab-serif voice with squared terminals and clipped corners for a strong, reproducible look. Its consistent stroke weight and sturdy serifs suggest an aim toward practical display use—clear, forceful, and visually durable across print and large-format applications.
In running text, the font forms a dark, consistent color with pronounced vertical emphasis, and the clipped corners help differentiate letterforms at display sizes. The crisp slab details and tight spacing tendencies can increase impact in short lines, while longer passages may benefit from generous tracking and leading to avoid a overly dense texture.