Sans Normal Bubud 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Menca' by Kvant, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, modern, clean, neutral, friendly, functional, versatility, legibility, clarity, contemporary tone, rounded, geometric, open apertures, even rhythm, clear counters.
A clean sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broadly circular with gently softened joins, while straight strokes stay crisp and consistent, producing an even texture in words. Counters are generous and apertures are open, supporting clarity at a range of sizes. Uppercase forms feel steady and slightly wide in stance, and the lowercase maintains a straightforward, contemporary structure with simple terminals and balanced spacing.
Well-suited for UI and product text, dashboards, and wayfinding where clean shapes and open counters help legibility. It also works effectively for contemporary branding systems, presentation decks, and editorial headlines that need a neutral, polished sans without visual noise.
The overall tone is modern and neutral with a subtle friendliness from the rounded forms. It reads as dependable and straightforward rather than expressive or decorative, lending a calm, contemporary voice to headlines and interface copy.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and consistency. Its rounded geometric forms suggest an aim to feel modern and approachable while staying restrained enough for broad everyday use.
Round characters like O/0 and C show smooth, near-elliptical curves, and diagonals (V, W, X, Y) are clean and well-aligned, keeping the rhythm consistent. Numerals appear clear and utilitarian, matching the letterforms closely for cohesive mixed-content setting.