Serif Normal Lade 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, headlines, traditional, literary, formal, classic, readability, tradition, print tone, editorial authority, typographic neutrality, bracketed, oldstyle, calligraphic, sharp, crisp.
A conventional serif with bracketed wedge-like serifs and moderately modulated strokes. Curves are smooth and slightly generous, with a calm rhythm and clear, open counters; round letters like O and Q feel full, while the C and G show tidy, controlled apertures. Terminals tend to finish in pointed or beaked details, and the uppercase presents steady proportions suited to headings, with small caps-like restraint rather than exaggerated display gestures. The lowercase keeps a readable, steady texture with modest ascenders and descenders and a two-storey a and g, plus crisp numerals with subtle oldstyle influence in their shapes.
Well-suited to long-form reading such as books, journals, and editorial pages where a familiar serif texture is desired. It also works effectively for headlines, pull quotes, and formal communications that benefit from a traditional, authoritative presence.
The overall tone is classic and bookish, with a composed, authoritative voice. Its sharp terminals and traditional serif construction evoke print editorial typography, balancing refinement with straightforward readability.
The design appears intended as a dependable, traditional text serif with enough crisp detail to feel refined in print-like settings while keeping an even, readable rhythm across paragraphs.
In the sample text, spacing and color stay even at larger sizes, and the letterforms maintain clarity in dense lines. The italic is not shown; the roman’s slightly calligraphic serif shaping provides most of the character.