Sans Normal Addew 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Approach' by Emtype Foundry (names referenced only for comparison).
Keywords: ui labels, headlines, branding, signage, editorial, modern, clean, technical, efficient, forward-leaning, clarity, legibility, modernity, motion, neutrality, oblique, neutral, open counters, crisp terminals, even color.
A slanted sans with smooth, round-derived forms and a steady, low-contrast stroke. The lettershapes show open apertures and generous internal counters, producing an even typographic color and clear word shapes. Curves are clean and continuous, while terminals read as crisp and undecorated, keeping the overall texture tidy and consistent across caps, lowercase, and figures.
This font works well for interface text, navigation, and short-to-medium reading where a clean sans with a dynamic slant adds emphasis without becoming decorative. It also suits headlines, brand systems, and wayfinding where open counters and an even rhythm support quick recognition at a range of sizes.
The overall tone feels modern and purposeful, with a forward-leaning momentum that suggests speed and clarity rather than warmth or nostalgia. Its neutrality and clean construction give it a contemporary, utilitarian voice suited to straightforward communication.
The design appears intended to deliver a contemporary sans voice with added motion from the slant, balancing neutrality with a subtle sense of speed. Its round-influenced construction and consistent stroke treatment prioritize legibility and a smooth, engineered look.
The numerals and punctuation in the sample text maintain the same smooth curvature and consistent stroke behavior as the letters, helping mixed-content settings feel cohesive. The slant is pronounced enough to read as energetic while remaining stable and controlled in longer text blocks.