Slab Square Ruho 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, sturdy, workmanlike, classic, authoritative, impact, readability, solidity, print-forward, tradition, slab serif, bracketed, heavy serifs, blocky, robust.
A robust slab-serif design with heavy, squared serifs and a compact, dense texture. Strokes are fairly even with subtle contrast, and the joins and corners feel firm rather than delicate. The letterforms show broad proportions and generous internal space, helping counters stay open despite the weight. Serifs read as mostly flat and substantial with slight bracketing in places, giving a grounded rhythm across caps and lowercase.
This style suits bold headlines and subheads where a strong, grounded serif is desirable, as well as posters and packaging that benefit from a sturdy, vintage-leaning typographic voice. It also works for editorial display and branding applications that need authority and high-impact readability.
The overall tone is sturdy and self-assured, with a traditional, print-forward presence. It conveys a utilitarian confidence—more “solid and dependable” than refined or playful—while still feeling familiar and readable in longer settings.
The design appears intended to deliver a dependable slab-serif look that holds up at display sizes, emphasizing solidity, clarity, and a strong baseline presence. Its broad proportions and substantial serifs suggest an aim toward impactful typographic color and practical legibility.
The capitals look especially monumental and stable, while the lowercase maintains clear differentiation and sturdy terminals. Numerals share the same heavy-footed, slabbed construction, reinforcing a consistent, no-nonsense voice across alphanumerics.