Sans Superellipse Ehkim 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, dynamic, confident, technical, convey motion, save space, modernize retro, brand impact, clean utility, condensed, oblique, rounded corners, tight spacing, compact.
A compact, oblique sans with softly squared, superellipse-like curves and consistently rounded corners. Strokes stay even and sturdy, with minimal contrast and a smooth, continuous flow through bowls and joins. Proportions are tight and vertical, with narrow letterforms, short ascenders/descenders, and a low x-height that emphasizes the slanted caps and tall numerals. Curves tend to resolve into flattened arcs rather than perfect circles, and terminals are clean and unadorned, keeping the texture crisp and uniform in text.
Works best for headlines, taglines, posters, and branding where a sense of speed and modernity is useful. It can also suit packaging, product marks, and sports or automotive-themed graphics that benefit from a compact, slanted sans. For longer text, it will be most comfortable at larger sizes or with generous line spacing to offset the dense rhythm.
The overall tone feels fast and kinetic, with a streamlined, engineered look that reads as sporty and slightly retro. Its oblique stance and compact rhythm add urgency and motion, while the rounded-rectangle geometry keeps it friendly and controlled rather than aggressive.
The design appears intended to combine a condensed, oblique voice with softened superellipse geometry for a modern, motion-driven look. It aims to deliver a distinctive silhouette and consistent texture that stays clean and contemporary while hinting at retro, industrial signage aesthetics.
In the sample text, the condensed shapes and oblique angle create strong word silhouettes and a steady horizontal cadence. At smaller sizes, the tight apertures and compact counters can make the texture feel dense, while at display sizes the distinctive rounded-square forms become a defining personality cue.