Slab Square Irzi 3 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, display type, retro, athletic, headline, poster, editorial, impact, motion, branding, vintage appeal, emphasis, slab serif, bracketed slabs, compressed caps, steep slant, ink-trap feel.
A steeply slanted, heavy serif design with prominent slab-like serifs and a compact, forward-leaning rhythm. Strokes show strong contrast, with thick main stems paired with noticeably thinner connecting strokes and sharper joins. The uppercase is tall and slightly condensed, while the lowercase maintains a sturdy, punchy texture with compact counters and firm, flat-ended terminals. Numerals are bold and display-oriented, with squarish geometry and crisp edges that keep them visually consistent with the letterforms.
Best suited to headlines, posters, and other display settings where the dense, high-impact texture can work at larger sizes. It also fits sports branding, energetic advertising, and packaging where a vintage, assertive voice is desirable. For long text, its compact counters and strong slant suggest using it sparingly for emphasis rather than extended reading.
The overall tone feels energetic and assertive, with a vintage, sports-and-poster sensibility driven by the strong slant and blocky serif structure. It reads as confident and attention-grabbing rather than delicate, leaning toward bold, promotional messaging and dynamic emphasis.
The design appears intended to deliver maximum impact with a fast, forward motion—combining slab-like firmness with an italic sprint. Its condensed uppercase and bold numerals suggest a focus on branding and display typography where immediacy and punch matter most.
The italic angle is pronounced enough to create motion even in short words, and the tight apertures/counters increase density at larger sizes. Diagonal joins and wedge-like transitions add a slightly industrial, cut-from-metal feel that complements the slabby structure.