Serif Flared Ugma 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: editorial, book text, branding, packaging, headlines, classic, bookish, warm, traditional, text readability, classic tone, craft detail, editorial utility, flared terminals, bracketed serifs, calligraphic, sturdy, readable.
A sturdy serif with subtly flared stroke endings and softly bracketed serifs that give the forms a carved, inked-on-paper feel. Strokes stay fairly even, with gentle modulation and rounded joins that smooth the rhythm across text. Proportions are balanced and slightly compact, with generous counters and clear apertures; the overall color is solid without feeling heavy. Numerals and capitals follow the same measured, traditional construction, pairing straight stems with quietly tapered terminals for a cohesive texture.
It performs well in long-form editorial and book typography where a steady, traditional serif texture supports readability. The distinctive flared terminals also make it suitable for branding, packaging, and display headlines that need a classic, trustworthy tone without resorting to high contrast or overt ornament.
The tone is classic and bookish, with a warm, traditional voice suited to established institutions and editorial settings. Its flared detailing adds a touch of craft and gravitas, reading as refined rather than ornamental. Overall it conveys reliability, familiarity, and understated authority.
The design appears intended to blend classical serif structure with subtly flared, calligraphic finishing to create a readable workhorse with a crafted edge. It aims for dependable text performance while retaining enough character for titles and identity work.
In the sample text, the font maintains an even, comfortable paragraph rhythm with consistent spacing and steady vertical emphasis. The flared terminals and brackets remain noticeable at larger sizes while receding into a smooth texture at text sizes, helping it feel both characterful and practical.