Sans Contrasted Afma 10 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, luxury, modern, refined, dramatic, premium tone, display impact, editorial voice, brand elegance, visual refinement, hairline, crisp, airy, elegant, sculptural.
This typeface shows a sharp, high-contrast construction with very thin hairlines paired against firmer verticals and broad curves. The forms are clean and uncluttered, with smooth, continuous bowls and a generally vertical stance, creating a crisp rhythm on the line. Terminals are mostly plain and precise rather than decorative, and counters tend to be open, helping keep the overall color light and airy. Uppercase shapes feel stately and spacious, while the lowercase maintains a controlled, polished texture with distinctive contrast in letters like a, e, and g.
It performs best in display-led work such as headlines, magazine typography, brand wordmarks, and promotional layouts where its contrast and refined detailing can be appreciated. It can also serve for pull quotes and short text passages when set with adequate size and spacing to preserve the delicate hairlines.
The overall tone is poised and upscale, with a fashion/editorial sensibility driven by dramatic contrast and refined proportions. It reads as contemporary and curated, projecting confidence and sophistication without overt ornament. The delicate hairlines add a sense of precision and exclusivity that suits premium contexts.
The design intent appears to be a contemporary, high-contrast voice optimized for sophisticated visual identities and editorial typography. It prioritizes elegance and dramatic stroke interplay, aiming for a premium, carefully art-directed feel.
At larger sizes the thin strokes and sharp joins look particularly striking, emphasizing the sculpted geometry of curves and diagonals. The numerals follow the same contrast logic, with elegant figures that feel suited to display settings. In continuous text the strong contrast creates a lively, shimmering texture, especially where many hairlines cluster.