Sans Normal Amgav 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Novelo' by AcidType, 'Atyp' and 'Atyp BL' by Suitcase Type Foundry, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, neutral, modern, clean, utilitarian, friendly, everyday legibility, neutral voice, modern utility, clarity, open apertures, round terminals, geometric, even rhythm, plainspoken.
A clean sans with broadly circular bowls and smooth, low‑contrast strokes. Proportions are generous and horizontally comfortable, giving letters a calm, open stance and ample internal whitespace. Curves are built from consistent arcs, while straight strokes stay crisp and unmodulated; joins are straightforward and not calligraphic. Counters and apertures read clearly in the sample text, with a steady baseline and an even, matter‑of‑fact texture across mixed case and numerals.
This font suits interface labels, dashboards, and product UI where clarity and steadiness matter. It also performs well for signage and wayfinding at moderate sizes, and for editorial or presentation typography that benefits from an even, contemporary sans texture. For branding, it fits identities aiming for a clean, accessible, no‑nonsense impression.
The overall tone is modern and neutral, leaning friendly rather than strict. Its round forms and open spacing feel approachable and practical, suitable for straightforward communication without overt personality or retro styling.
The design appears intended to provide a dependable, contemporary sans for everyday use—prioritizing legibility, consistent geometry, and a smooth reading rhythm across headlines and paragraphs.
In running text, the type maintains a smooth rhythm with clear word shapes and uncomplicated punctuation. Numerals match the letterforms’ simple geometry and sit comfortably alongside caps and lowercase, reinforcing a cohesive, functional voice.