Sans Superellipse Horij 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sans Beam' by Stawix, 'Nauman' and 'Nauman Neue' by The Northern Block, 'Obvia Wide' by Typefolio, 'Crepes' by cretype, and 'JP Alva Expanded' by jpFonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, playful, sturdy, impact, approachability, modernity, brand presence, clarity, rounded, blocky, soft-cornered, compact, high-impact.
This is a heavy, rounded sans with squared-off curves and a distinctly superelliptical construction. Strokes are uniform and dense, with soft corners throughout and broad, stable bowls that read as rounded rectangles rather than perfect circles. Counters are relatively small for the weight, and apertures tend toward closed, giving the face a compact, punchy texture. Terminals are blunt and clean, and the overall rhythm is even and deliberate, prioritizing solid shapes and strong silhouettes over delicate detail.
Best suited for large sizes where its compact counters and heavy strokes can deliver maximum impact—headlines, brand marks, campaign graphics, and bold packaging typography. It can also work well for short UI labels or wayfinding when set with generous spacing and size, where the rounded, robust shapes remain clear and inviting.
The tone is bold and approachable, combining a contemporary, tech-forward cleanliness with a friendly softness from the rounded geometry. It feels confident and attention-grabbing without turning aggressive, making it suitable for upbeat, consumer-facing communication. The chunky forms add a playful, slightly toy-like warmth while still reading as professional and modern.
The design appears intended to deliver a strong, contemporary sans voice built from soft-cornered geometry—combining high impact with approachability. Its consistent, superelliptical forms suggest a focus on modern brand expression, clear silhouettes, and a cohesive, system-like look across letters and figures.
Round characters (like O and 0) lean toward squarish rounds with softened corners, reinforcing a geometric, engineered feel. The lowercase shows sturdy, simple construction with minimal modulation, and the numerals match the same compact, blocky logic for consistent color in mixed settings.