Sans Normal Ohbuk 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'Oriet' by Lafontype, 'Goga' by Narrow Type, 'Reyhan' by Plantype, and 'Eloquia' and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, modern, confident, utilitarian, strong impact, clear signage, modern branding, friendly display, geometric, rounded, compact, solid, clean.
This typeface is a heavy, geometric sans with broad, even strokes and smoothly rounded curves. Counters are generally open and circular/oval (notably in O, C, G, e), while terminals read as clean, straight cuts that keep the silhouettes crisp. The lowercase is compact with sturdy joins and minimal stroke modulation; bowls and shoulders feel full and stable, giving the text a dense, continuous rhythm. Numerals are similarly robust and simple, matching the letters’ strong, no-nonsense construction.
Best suited to short-to-medium length settings where strong presence is needed: headlines, posters, brand marks, packaging, and high-contrast signage. It also works well for UI labels or navigation elements when a bold, friendly emphasis is desired.
The overall tone is direct and contemporary, with a friendly roundness that tempers its weight. It feels confident and pragmatic—more about impact and clarity than delicacy—making it read as straightforward, modern, and approachable.
The design appears intended to deliver maximum visual impact with clean geometric forms and a smooth, contemporary feel. Its consistent stroke weight and rounded construction suggest a focus on bold clarity and dependable, versatile display typography.
At text sizes, the weight and tight interior spaces can create a dark color, while the large, consistent curves help maintain legibility and an even texture. The shapes lean toward circular geometry, and the squared-off terminals add a slightly industrial, sign-like firmness.