Slab Square Mubu 7 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Alkes' by Fontfabric; 'Askan' by Hoftype; and 'Mafra', 'Mafra Deck', and 'Mafra Headline' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, robust, retro, confident, industrial, collegiate, impact, readability, heritage, display strength, blocky, bracketed, compact, angular, sturdy.
A heavy, slab-serif display face with broad proportions, pronounced vertical stress, and clear high-contrast transitions between thick stems and thinner joins. Serifs are square and substantial, often slightly bracketed, creating a sturdy, poster-like silhouette. Counters are relatively tight and the overall rhythm is punchy, with crisp terminals and strong horizontal caps that keep the texture dense and assertive across both uppercase and lowercase.
Best suited to headlines and short blocks of copy where maximum impact is desired—posters, signage, packaging, and bold editorial titling. It can also work for brand marks or sports/collegiate-style identities where a strong slab-serif presence helps establish authority and visibility.
The font conveys a bold, no-nonsense tone with a vintage print flavor—confident, workmanlike, and a bit old-school. Its chunky slabs and squared detailing suggest classic signage and headline typography, giving text a strong, authoritative presence.
The design appears intended to deliver a high-impact slab-serif look that stays readable and structured at large sizes. Its wide stance, blocky serifs, and compact counters prioritize strong silhouettes and bold texture for attention-grabbing display typography.
Lowercase forms keep the same weighty construction as the caps, with single-storey a and g and compact internal spaces that emphasize mass over delicacy. Numerals are similarly stout and highly legible at display sizes, with a consistent, squared-off finish that supports a cohesive, impactful voice.