Script Emsa 2 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, logotypes, headlines, signage, playful, retro, whimsical, friendly, bold, display impact, handcrafted charm, retro flavor, friendly branding, rounded, bouncy, soft terminals, teardrop joins, compact.
A heavy, compact script with rounded bowls and a bouncy baseline rhythm. Strokes are thick with softly modulated contrast and frequent teardrop-like joins, giving counters a pinched, inked-in feel. Letterforms lean mostly upright with narrow proportions and tight internal spacing, while capitals mix simple blocky structures with occasional swashy curves. The lowercase shows a handwritten cadence with looped and hooked forms, and the numerals are similarly weighty and rounded for strong visual consistency.
This font is well suited to short display settings such as posters, branding marks, product packaging, café or shop signage, and attention-grabbing headlines. It can also work for pull quotes or subheads where a friendly, handcrafted voice is desired, especially at medium-to-large sizes.
The overall tone is cheerful and slightly nostalgic, evoking mid-century sign painting and casual display lettering. Its soft curves and chunky weight make it feel approachable and fun rather than formal or delicate.
The design appears intended to deliver a bold, hand-drawn script look that remains sturdy and legible in display contexts. Its rounded construction and lively curves suggest a focus on personality and visual punch while maintaining a consistent, cohesive texture across letters and numerals.
Because of its dense weight and compact apertures, it reads best when given a bit of extra tracking and generous line spacing. The design emphasizes silhouette and rhythm over fine detail, producing strong impact at larger sizes.