Sans Normal Soraj 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, educational, friendly, informal, approachable, clean, modern, approachability, readability, modern utility, warm neutrality, rounded, soft, humanist, open, airy.
A rounded sans with soft terminals and gently modulated curves that keep the texture even and calm. Letterforms lean on circular/elliptical construction, with open apertures and simple, un-fussy joins that read clearly at text sizes. The capitals are straightforward and monoline in feel, while the lowercase adds a slightly human, handwritten softness through curved shoulders and relaxed proportions. Numerals follow the same smooth, open drawing, with simple shapes and minimal ornament.
Well-suited for user interfaces, product copy, and general-purpose editorial settings where a clean, friendly sans is desired. It can also support approachable branding and packaging, especially for lifestyle, wellness, or family-oriented applications that benefit from rounded, welcoming forms.
The overall tone is friendly and contemporary, balancing clarity with a casual warmth. Its rounded strokes and open shapes make it feel approachable and non-authoritative, suitable where a neutral but personable voice is needed.
The design appears intended as an easygoing, modern workhorse: a rounded sans that stays readable in paragraphs while projecting a warm, informal personality through softened terminals and open, circular construction.
Round counters in letters like O/Q and the bowl-based forms (b, p, q, d) give the design a consistent, cohesive rhythm. Curved terminals and softened corners reduce visual sharpness, while wide openings in letters like e and a help maintain legibility in continuous reading.