Sans Normal Lines 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Trade Gothic Next' by Linotype; 'PG Gothique' by Paulo Goode; and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, assertive, modern, punchy, impact, momentum, modernity, display clarity, brand presence, oblique, heavy, rounded, geometric, compact.
A heavy, oblique sans with compact proportions and rounded, geometric construction. Strokes are broadly uniform with smooth curves and minimal modulation, giving letters a dense, poster-friendly color. Terminals are clean and mostly squared-off, while counters stay open enough for clarity at display sizes. The rhythm is tight and forward-leaning, with straightforward, contemporary forms across caps, lowercase, and figures.
Best suited for short, high-impact text such as headlines, posters, and hero messaging where the oblique momentum and heavy weight can carry the design. It also fits sports branding, packaging callouts, and logo wordmarks that need a modern, punchy presence. For extended reading, its dense weight and slant suggest using it sparingly or at larger sizes.
The overall tone is energetic and forceful, with a sporty, action-oriented slant that feels fast and contemporary. Its bold mass and clean geometry read as confident and direct, suited to attention-grabbing messaging rather than subtlety.
Designed to deliver a bold, forward-moving sans voice with rounded geometry and strong visual density. The oblique angle and simplified forms emphasize speed and impact while maintaining clear, modern letter shapes.
Uppercase shapes are sturdy and simplified, and the lowercase keeps a functional, modern feel with rounded bowls and straightforward joins. Numerals appear robust and highly legible, matching the same heavy, oblique stance for a consistent typographic voice.