Sans Other Bubak 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Sharik Sans' by Dada Studio, 'FF Legato' by FontFont, 'Marat Sans' by Ludwig Type, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, quirky, casual, handmade, informality, approachability, personality, display impact, warmth, rounded, soft, wobbly, blunt terminals, open counters.
The forms are a heavy, rounded sans with subtly uneven stroke shaping that introduces a soft wobble through verticals and curves. Counters are generally open and generous, and terminals tend toward blunt or softly tapered ends rather than sharp cuts. Proportions vary noticeably from letter to letter, producing an animated texture in words, while overall construction remains clean and sans-led.
It suits headlines, posters, packaging, and branding that benefit from warmth and personality—especially for food, kids, lifestyle, and entertainment contexts. It can also work for short callouts, labels, and UI accents where a friendly voice is desired, but it is best kept to larger sizes where the bouncy shapes and varied proportions can be appreciated.
This typeface feels playful and approachable, with a slightly quirky, handmade energy. The gentle irregularities and bouncy rhythm give it a friendly, informal tone that reads as modern and casual rather than corporate or technical.
The design appears intended to inject character into short text while remaining straightforward to read. Its controlled irregularity suggests a deliberate balance between a simple sans structure and a livelier, humanized rhythm that stands out without relying on decoration.
In the sample text, the line texture is energetic, with letters leaning on subtle shape variation rather than slant or contrast for movement. Numerals share the same rounded, lively construction, and punctuation blends in without becoming overly sharp or formal.