Sans Normal Womag 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando' and 'Hando Soft' by Eko Bimantara, 'CF Mod Grotesk' by Fonts.GR, 'Afical' by Formatype Foundry, 'Remoto' by JAM Type Design, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: posters, packaging, kids, stickers, social, playful, handmade, chunky, friendly, comic, approachability, handmade feel, display impact, humor, informality, rounded, blobby, soft, irregular, casual.
A heavy, rounded sans with softly swollen strokes and noticeably irregular contours that mimic marker or brush fill. Corners are fully eased, counters are compact, and curves tend toward circular, giving the alphabet a bouncy, inflated silhouette. Stroke width stays broadly consistent while edges wobble subtly, and overall spacing feels open and generous, helping the dense black shapes remain readable. Numerals and capitals match the same chunky, slightly uneven rhythm, prioritizing personality over strict geometric precision.
Well suited to short, high-impact settings such as posters, headlines, product packaging, stickers, and social graphics where a playful voice is desired. It can work effectively in short paragraphs at comfortable sizes, but its heavy color and irregular edges make it best for display and branding applications rather than long-form reading.
The font reads as upbeat and approachable, with a casual hand-drawn energy that feels humorous and informal. Its inky, blobby forms suggest craft, doodling, and playful messaging rather than corporate neutrality. The overall tone is friendly and expressive, with a lighthearted, comic sensibility.
The design appears intended to deliver a bold, friendly display voice with a deliberately handmade finish. By combining rounded construction with subtly uneven edges, it aims to feel approachable, fun, and tactile while staying legible in punchy headlines and simple messaging.
Round letters like O/C/G are especially bulbous, while diagonals (K, V, W, X) keep the same soft weight and avoid sharp vertices. Lowercase forms are simple and sturdy, and the dot on i/j appears as a small rounded mark, reinforcing the cohesive, softened texture across text.