Sans Normal Fumel 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, branding, playful, retro, handmade, quirky, friendly, space-saving, friendly tone, display impact, handmade feel, condensed, rounded, tall, bouncy, informal.
A tall, tightly set sans with rounded terminals and compact curves that give the letters a soft, compressed silhouette. Strokes are uniform and sturdy, with minimal modulation and a slightly hand-drawn irregularity that creates a lively rhythm across lines of text. Counters are narrow and vertical, and joins and corners tend to be smoothed rather than sharply geometric, helping the forms stay friendly despite the condensed proportions. Figures follow the same narrow, upright construction and read clearly at display sizes.
Works best for headlines, short copy, posters, packaging, and brand marks where a compact, high-impact word shape is useful. It’s well suited to playful editorial callouts and signage-style applications, especially when space is tight and a friendly, attention-getting voice is needed.
The overall tone feels playful and slightly retro, like a casual sign-painting or mid-century poster style adapted into a clean sans. Its narrow, buoyant shapes add energy and approachability, making text feel conversational rather than formal or corporate.
Likely designed to deliver a compact display sans that feels personable and slightly handmade, balancing strong vertical economy with rounded, approachable forms. The goal appears to be an energetic, characterful texture that stands out in titles while staying broadly readable.
The font’s character comes from small inconsistencies in curvature and stroke endings, which adds charm and motion without breaking legibility. The condensed width produces a strong vertical emphasis, so long passages can look dense unless given generous tracking and line spacing.