Sans Normal Ukdif 4 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, branding, headlines, magazine, posters, modern, refined, calm, neutral, refined modernity, distinctive text, editorial clarity, crafted tone, flared terminals, tapered strokes, sheared joints, open apertures, large x-height.
A clean, upright serifless design with pronounced stroke contrast and tapered, slightly flared terminals that give strokes a chiseled feel rather than blunt cutoffs. Curves are smooth and fairly round, while joins often show subtle shearing, producing crisp internal corners in letters like n, m, and h. Proportions are balanced with a generous x-height and open apertures that keep counters clear in text. Round forms (o, e, 0, 8) are even and stable, and the figures share the same high-contrast, tapered logic for a cohesive rhythm.
Well-suited to editorial typography where a polished, contemporary voice is needed—magazines, book jackets, and feature headlines. The clear counters and open shapes support longer blocks of text at comfortable sizes, while the stroke contrast and tapered terminals make it especially effective for branding, posters, and display settings that benefit from a refined edge.
The overall tone is modern and composed, with an editorial polish that feels precise without becoming overly formal. The tapered terminals add a refined, crafted character—more distinctive than a purely utilitarian sans—while remaining understated and readable.
The design appears intended to bridge a modern sans structure with a crafted, high-contrast modulation, adding personality through tapering and flared endings while preserving clarity and a steady reading rhythm.
Uppercase forms read clean and architectural, with diagonals that narrow elegantly toward their ends (A, V, W, X). The lowercase shows lively, slightly calligraphic modulation in strokes (notably in a, y, and the two-storey-like construction of g), giving text a subtle texture at larger sizes without turning decorative.