Slab Square Itja 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Askan' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, retro, sporty, punchy, confident, friendly, impact, motion, display, brand voice, legibility, slab serif, bracketed, soft corners, ink-trap feel, compact counters.
A heavy, right-leaning slab serif with broad proportions and compact internal spaces. Strokes are robust and fairly even, with subtle modulation and a slightly rounded, softened finish at many joins and terminals. The serifs read as stout slabs with gentle bracketing, and several letters show small notch-like cuts at the junctions that add snap and help separate dense forms. Overall spacing and rhythm feel sturdy and forward-moving, with a strong baseline and tightly held counters that reinforce the bold, poster-ready silhouette.
Best suited to large-size typography where its bold slabs, tight counters, and energetic slant can read as intentional and expressive—such as headlines, posters, sports and team marks, product packaging, and punchy editorial openers. It can also work for short subheads or callouts where a strong, vintage-leaning emphasis is desired.
The tone is energetic and extroverted, blending vintage display warmth with a competitive, headline-driven attitude. Its italic slant and chunky slabs create a sense of motion and confidence, while the softened shapes keep it approachable rather than severe.
This design appears intended as a high-impact display slab that combines assertive weight with a dynamic italic stance. The softened corners and notch-like detailing suggest a goal of maintaining clarity and character in dense, heavy forms while projecting a classic, attention-grabbing presence.
The lowercase has a slightly more calligraphic, swashy flavor than the uppercase, with rounded bowls and occasional flicked terminals that add personality. Numerals are similarly weighty and stable, designed to hold presence in short, high-impact settings.