Serif Normal Kumad 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Lucida Fax' by Monotype and 'Foundry Form Serif' by The Foundry (names referenced only for comparison).
Keywords: body text, books, editorial, magazines, reports, classic, literary, formal, refined, readability, tradition, authority, text setting, publishing, bracketed, transitional, sturdy, balanced, crisp.
A conventional serif with bracketed serifs, moderate stroke modulation, and a steady, even color in text. Capitals are proportioned and restrained, with crisp terminals and classic proportions; the uppercase forms read cleanly without exaggerated flourish. The lowercase shows a compact, workmanlike rhythm with clear counters and a two-storey “g,” plus a slightly calligraphic feel in curved joins and brackets. Numerals are traditional and sturdy, aligning comfortably with the text without drawing attention to themselves.
Well-suited to long-form reading in books, essays, and editorial layouts where a familiar serif texture supports comfortable scanning. It also fits reports, academic documents, and other settings that benefit from a traditional, authoritative typographic voice.
The overall tone is bookish and established, evoking printed literature, academic material, and traditional publishing. It feels confident and composed rather than trendy, projecting clarity, credibility, and restraint.
The design appears intended as a conventional text serif that prioritizes readability and typographic neutrality while retaining classical serif detailing and a polished page color.
In running text, the type maintains a predictable rhythm and consistent spacing, giving paragraphs an organized, readable texture. The design avoids sharp, high-contrast drama and instead leans on classic proportions and familiar details for dependable legibility.