Sans Contrasted Haju 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Foxley 712 XUB' by MiniFonts.com (names referenced only for comparison).
Keywords: headlines, posters, sports branding, team apparel, packaging, industrial, athletic, military, arcade, aggressive, impact, ruggedness, machined look, display clarity, branding, octagonal, chamfered, blocky, compact, geometric.
A heavy, block-built sans with squared geometry and consistent chamfered corners that create an octagonal silhouette across rounds and counters. Strokes are thick with subtly uneven internal shaping, giving the face a mild contrasted feel despite its largely monoline construction. The overall texture is dense and compact: bowls are tight, apertures are small, and joins are blunt, producing strong rectangular word shapes. Curves are minimized in favor of angled cuts, and forms like O/Q and 0 read as faceted rings with inset counters.
This font is well suited to headlines, posters, and large-scale titling where its faceted, blocky construction can read clearly. It also fits sports branding, team apparel graphics, and bold packaging/label work that benefits from a rugged, industrial voice. Use generous tracking and ample size for longer phrases to preserve clarity in the small apertures and dense counters.
The design projects a tough, utilitarian attitude with a distinctly mechanical edge. Its faceted cuts and dense mass evoke stenciled hardware markings, sports lettering, and retro game/arcade display aesthetics. The tone is assertive and high-impact rather than refined or conversational.
The design appears intended to deliver maximum impact through a compact, angular construction that holds together under bold display use. Its chamfered corners and minimized curves suggest an aim to reference engineered, machined, or sporty letterforms while maintaining straightforward sans readability.
Uppercase and lowercase share a unified, squared construction, with the lowercase staying sturdy and wide rather than becoming more calligraphic. Numerals follow the same angular logic, with enclosed shapes reading as inset "windows" and diagonals kept crisp. In longer text, the tight counters and heavy weight increase visual pressure, making it feel best suited to short, emphatic settings.