Serif Other Mure 12 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, branding, packaging, dramatic, editorial, theatrical, vintage, expressive display, ornamental serif, editorial impact, swashlike, wedge serifs, flared strokes, sculptural, calligraphic.
This serif design uses extreme stroke modulation with needle-thin hairlines and broad, swelling bowls, producing a distinctly sculpted texture on the line. Serifs read as sharp, wedge-like terminals that often flare into the main strokes rather than sitting as flat brackets, while many curves pinch to fine points before expanding again. Counters are generous and often teardrop-shaped, with a lively rhythm created by alternating thick masses and delicate connectors. The lowercase shows compact, rounded forms with pronounced terminals and occasional swashlike inflections, and figures follow the same high-contrast, display-oriented construction.
Best suited to display sizes such as headlines, magazine or editorial titles, posters, and distinctive branding. It can add a premium, stylized voice to packaging and event materials where its high-contrast detailing and sculptural serifs have room to read clearly.
The overall tone is dramatic and ornate, combining refined elegance with a slightly playful, theatrical twist. It suggests a vintage, fashion-forward sensibility—more boutique and editorial than classical bookish—where the sharp hairlines and flared terminals add a sense of spectacle.
The design appears intended to reinterpret a high-contrast serif for expressive display typography, emphasizing flared terminals, sharp hairlines, and animated curves to create a memorable, ornamental texture.
In text settings the strong contrast creates a shimmering pattern, with thin joins and pointed terminals becoming key visual features. The design’s distinctive terminals and pinched curves give even common letterforms an idiosyncratic, decorative character that stands out at larger sizes.