Sans Normal Ifmos 16 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, energetic, approachable, handwritten feel, friendly branding, lively display, casual readability, rounded, soft terminals, monoline feel, brushlike, slanted.
A compact, right-slanted sans with rounded, brushlike strokes and a soft, monoline feel. Letterforms are built from smooth curves and simplified joins, with bulbous terminals and subtly uneven stroke endings that evoke quick marker lettering. The lowercase has a steady x-height and open counters, while capitals are similarly rounded and slightly condensed, creating a tight, lively texture in lines of text. Numerals follow the same softened, handwritten logic with clear, simple silhouettes.
Well-suited to short-to-medium headlines, taglines, and display copy where an informal, personable tone is desired. It can work effectively in branding and packaging, as well as posters and social media graphics that benefit from quick readability and a friendly, handwritten flavor.
The overall tone is friendly and informal, with a sporty, upbeat rhythm that feels conversational rather than formal. Its soft curves and brisk slant give it a personable, energetic voice suited to lighthearted messaging.
The design appears intended to capture the immediacy of casual brush or marker lettering while keeping the structure clean and sans-based for reliable readability. Its compact proportions and consistent slant suggest a focus on energetic display settings and approachable brand communication.
Spacing appears tuned for continuous text, producing a compact word shape and consistent forward motion. The design avoids sharp corners and rigid geometry, relying instead on rounded turns and cushioned terminals for a warm, approachable finish.