Sans Superellipse Malup 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Albireo Soft' by Cory Maylett Design, 'Korolev Rounded' by Device, 'FS Industrie' by Fontsmith, 'Otoiwo Grotesk' by Pepper Type, and 'URW Dock Condensed' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logotypes, friendly, playful, bold, modern, cheerful, approachability, impact, geometric character, display clarity, rounded, soft, blunt, chunky, compact.
A heavy, rounded sans with soft superelliptical curves and broadly squared counters that give it a cushiony, geometric feel. Strokes are consistently thick with minimal modulation, terminals are blunt and fully rounded, and joins stay smooth, producing a solid, poster-like color on the page. Proportions lean toward a tall lowercase with short ascenders and descenders, and the overall spacing reads compact but open enough to keep interior shapes clear at display sizes. Numerals and capitals follow the same rounded-rectangle logic, maintaining a uniform, sturdy rhythm across the set.
Best suited to display applications where bold presence and character are desirable—headlines, posters, cover art, packaging, and brand marks. It can also work for short UI labels or badges at larger sizes, where the rounded geometry stays clear and friendly.
The tone is upbeat and approachable, combining a sturdy black weight with friendly rounded corners. It suggests contemporary, informal communication—confident and attention-grabbing without feeling sharp or severe.
The likely intent is a modern, approachable display sans that maximizes impact through heavy strokes and rounded superellipse construction, aiming for strong readability and a distinctive, friendly silhouette in branding and headline settings.
The design’s signature is its consistent superellipse geometry: rounds feel slightly squared, giving letters a distinctive “soft box” silhouette. This creates strong visual cohesion in headlines, while the dense weight benefits from generous counters and clean, uncluttered shapes.