Serif Other Gojo 10 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, mastheads, branding, dramatic, editorial, classic, theatrical, stylized, display impact, stylized elegance, vintage flavor, editorial voice, brand presence, wedge serifs, flared terminals, spiky, condensed, calligraphic.
A condensed serif with sharply tapered wedge serifs and pronounced thick–thin modulation. Stems are weighty and vertical, while joins and terminals often flare into pointed, triangular finishes that give the outlines a chiseled look. Curves are tight and tense rather than round, and several letters show stylized cuts and beak-like terminals that increase visual sparkle. Lowercase forms keep a traditional skeleton but with narrow bowls and distinctive, angled entry/exit strokes; figures follow the same tapered, high-drama construction.
Best suited to display settings such as headlines, magazine mastheads, posters, and book-cover titling where the condensed width and sharp serif detailing can create a commanding presence. It also works well for branding and packaging that aims for a refined yet slightly eccentric, vintage-leaning voice.
The overall tone is assertive and theatrical, mixing classical serif structure with a more eccentric, spiked detailing. It reads as formal at a glance, but the sharp terminals and condensed rhythm push it toward expressive, poster-like elegance rather than quiet book typography.
The design appears intended to deliver an attention-grabbing serif voice that combines a traditional, editorial foundation with decorative, pointed terminal treatments. Its narrow proportions and high-contrast construction suggest a focus on impactful titling and strong vertical emphasis.
The texture is strongly vertical and rhythmically tight, with especially noticeable tapering in diagonals and curved strokes that creates a lively, engraved impression. In longer lines the sharp terminals add visual noise that can be striking for display but may feel busy at smaller sizes.