Sans Normal Vulom 2 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, casual, retro, approachability, playfulness, friendly branding, soft display, rounded, blunt, bubbly, chunky, smooth.
A rounded sans with a heavy, even stroke and generously softened terminals throughout. Curves dominate the construction, giving letters a pillowy, inflated feel, while joins stay clean and uncomplicated. Counters are open and broadly circular, and the overall silhouette reads compact and sturdy, with minimal contrast and a consistent, rhythmic texture in text.
Best suited to display use where its rounded weight and soft terminals can read clearly and project personality—logos, brand marks, packaging, posters, and short-form signage. In short paragraphs it creates a dense, friendly texture that can work for playful editorial callouts or marketing copy when ample size and spacing are available.
The overall tone is warm and approachable, leaning playful rather than formal. Its soft edges and buoyant shapes suggest a lighthearted, kid-friendly personality with a mild retro flavor, making it feel conversational and non-intimidating.
The design appears intended to deliver a bold, approachable sans look that prioritizes softness and charm over sharp precision. It emphasizes clear, rounded silhouettes and a steady stroke to create a cheerful, modern-retro display voice.
Round dots and softened ends help keep the texture smooth at large sizes, while the chunky forms maintain strong presence in headlines. The digit set follows the same rounded logic, producing a cohesive, friendly voice across alphanumerics.