Sans Normal Ehdum 3 is a very light, normal width, monoline, italic, normal x-height font.
Keywords: editorial, branding, magazine, packaging, ui, airy, modern, elegant, calm, refined, modern clarity, refined emphasis, minimal elegance, clean, minimal, open, delicate, smooth.
This typeface has a delicate, even stroke and a rightward slant throughout, giving it a light, streamlined texture. Curves are smooth and generously rounded, with open apertures and restrained terminals that keep forms crisp rather than calligraphic. Proportions feel slightly tall and narrow, with long ascenders/descenders and ample internal space, producing an overall airy rhythm in both uppercase and lowercase. Numerals follow the same understated construction, with simple, legible shapes and minimal ornamentation.
It works well for editorial headlines, magazine styling, and brand systems that want a light, contemporary feel. The airy construction also suits packaging, beauty/fashion contexts, and UI or presentation use where a refined italic voice is needed without heavy visual weight.
The overall tone is modern and understated, with a quiet elegance that reads as clean and sophisticated rather than expressive or playful. Its light touch and consistent slant suggest a polished, contemporary voice suitable for gentle emphasis and refined presentation.
The design appears intended to provide a clean, modern italic with a soft, rounded skeleton and minimal detailing, prioritizing clarity and elegance over strong personality. Its consistent stroke and open forms aim for a smooth reading texture and a contemporary, premium impression.
In text, the light stroke and open counters create a bright page color and a sense of spaciousness. The italic angle is consistent and gives words a forward motion, while the minimal detailing keeps the design feeling neutral and controlled.