Sans Normal Seduv 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, signage, friendly, approachable, clean, modern, playful, soften modernism, improve friendliness, everyday readability, brand warmth, rounded, soft terminals, open apertures, monoline, geometric.
This typeface is a rounded sans with monoline strokes and softly finished terminals throughout. Forms lean on simple geometric construction—circular bowls, smooth arcs, and straight stems with rounded ends—creating an even, calm rhythm in text. Counters are generally open and generously curved, and the lowercase shows single-storey constructions (notably the a and g), reinforcing a casual, contemporary feel. Numerals follow the same soft, simple geometry, with clear silhouettes and minimal detailing.
It works well for user interfaces, app onboarding, and general product text where a welcoming tone is desirable. The rounded construction also suits branding, packaging, and short-display applications such as posters or headings, and it can perform effectively in signage where clear, simple shapes are beneficial.
The overall tone is warm and approachable, balancing a clean, modern structure with gentle rounding that reads as friendly rather than technical. It feels informal and human without becoming handwritten, making it suitable for brands that want clarity with a soft edge.
The design appears intended to deliver a clean, contemporary sans with a softened, more personable character. By combining geometric simplicity with rounded terminals and uncomplicated lowercase forms, it aims for readability while projecting a friendly, modern voice.
Diagonal letters like V, W, X, and Y keep crisp angles but retain rounded stroke endings, which reduces harshness. The uppercase maintains straightforward proportions and smooth curves, while the lowercase introduces more personality through rounded joins and simplified shapes.