Serif Other Ihmu 3 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, vintage, playful, rustic, poster-like, attention-grab, vintage flavor, handcrafted feel, thematic display, flared serifs, wedge terminals, ink-trap-like, notched, spurred.
A heavy, compact serif with pronounced flared/wedge terminals and chiseled, notched contours that give each letter a cut-paper or carved look. Strokes are thick and mostly vertical in feeling, with subtle contrast and abrupt joins that create angular shoulders and faceted curves. Serifs are short but emphatic, often widening into triangular spurs, and many glyphs show small interior nicks or ink-trap-like bites that add texture. The overall rhythm is tight and punchy, with compact counters and sturdy, blocky numerals.
Best suited to short, large-size settings where its carved details and strong silhouette can be appreciated—posters, headlines, storefront-style signage, labels, and bold branding marks. It can work for themed applications that benefit from a vintage or Western-inspired display voice, but the dense texture makes it less ideal for long body text.
The style reads as old-time display lettering with a theatrical, frontier-leaning personality. Its rugged edges and exaggerated terminals suggest a spirited, slightly mischievous tone—bold, attention-grabbing, and nostalgic rather than refined or formal.
Designed to deliver maximum impact with a decorative serif construction: stout proportions, wedge-like terminals, and intentionally nicked details that create a handcrafted, period-evocative display texture.
The forms feel intentionally irregular in detail while remaining consistent in construction, producing a distressed-without-being-grunge effect. Round letters (like O/C) stay relatively narrow with faceted curves, while diagonals (like V/W/X) are sharply cut and highly graphic.