Script Powo 7 is a bold, normal width, medium contrast, upright, short x-height font.
Keywords: posters, branding, packaging, signage, headlines, playful, friendly, retro, whimsical, handmade, hand lettering, approachability, retro charm, expressive display, casual script, rounded, bouncy, soft terminals, ball terminals, signpainter.
A chunky, rounded script with an informal, hand-drawn rhythm and gently swelling strokes. Letterforms show soft, bulb-like terminals and tapered joins, with occasional looped descenders (notably in g, j, y) that add movement without becoming overly ornate. Proportions feel compact with a relatively low x-height against tall ascenders, and overall spacing is open enough to keep counters clear despite the heavy forms. Numerals and capitals carry the same brushy, calligraphic influence, with smooth curves, slightly asymmetric construction, and a consistent, friendly weight.
Best suited to display settings such as posters, shop signage, packaging, and brand marks where a friendly, handcrafted voice is desired. It performs especially well for short headlines, titles, and punchy taglines, and can work in brief paragraphs when set with ample size and leading.
The font projects a warm, upbeat tone—casual and approachable, with a light retro sign-painting feel. Its bouncy curves and rounded terminals read as cheerful and personable, making text feel conversational rather than formal.
The design appears intended to mimic confident hand lettering—combining brush-like weight, rounded terminals, and lively loops to deliver an inviting script that remains legible. It prioritizes personality and warmth over strict calligraphic precision, aiming for a modern-retro, signwriter-inspired charm.
Connections are suggested by script-like entry and exit strokes, but the design still reads clearly in mixed-case text due to generous bowls and open apertures. The capitals are prominent and decorative, helping create an expressive word shape in headlines and short phrases.