Serif Normal Arrig 2 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, classic, assertive, formal, sporty, impact, authority, dynamism, editorial tone, bracketed, calligraphic, ink-trapless, tight apertures, strong serifs.
A robust, right-leaning serif with pronounced bracketed serifs and a clear, calligraphic stress. Strokes show strong modulation, with thick verticals and tapered joins that create crisp, chiseled terminals and energetic diagonals. Proportions are relatively broad with compact internal counters, producing a dense, punchy color on the page. The lowercase features sturdy bowls and a single-storey “g,” while figures are heavy and slightly slanted, matching the overall forward rhythm.
Best suited for headlines, decks, pull quotes, and editorial typography where a bold, classic serif with motion is desirable. It can also work for branding and packaging that aims for heritage authority with a more energetic, contemporary edge, and for short emphatic passages where the strong rhythm is an asset.
The tone reads traditional and confident, combining old-style editorial seriousness with a lively, fast-moving slant. Its weight and contrast make it feel emphatic and attention-grabbing, suited to messages that want presence without becoming decorative.
The design appears intended to deliver a traditional serif voice with added momentum and impact, using a forward slant, broad proportions, and pronounced contrast to maximize presence in display and editorial settings.
At display sizes the sharp serifs and strong contrast feel crisp and dramatic; in longer settings the dense counters and heavy joins create a dark texture that benefits from generous leading and careful tracking. The slant and broad set-width give lines a dynamic sweep, especially in all-caps and numeral-heavy contexts.