Cursive Atkam 7 is a regular weight, very narrow, medium contrast, italic, very short x-height font.
Keywords: packaging, social posts, branding, greeting cards, posters, friendly, casual, playful, personal, lively, handwritten warmth, expressive display, casual branding, quick emphasis, brushy, looped, bouncy, upright-leaning, connected.
A lively, handwritten script with a brush-pen feel and gently irregular rhythm. Strokes show moderate thick–thin modulation, with rounded terminals and occasional tapered entries/exits that suggest quick, confident writing. Letterforms are compact with a relatively low lowercase profile, frequent joining in the sample text, and generous loops on ascenders/descenders (notably in forms like g, y, and j). Capitals are taller and more gestural, mixing simple upright strokes with occasional swashes, while overall spacing remains tight and energetic.
Well-suited for short to medium display settings where a human, crafted voice is desirable—such as packaging, café/retail branding, social media graphics, invitations, greeting cards, and casual posters. It can also work for pull quotes or headers when paired with a more neutral text face for longer reading.
The font conveys an informal, personable tone—like a quick note or a friendly headline written by hand. Its bouncy motion and soft, rounded shapes feel upbeat and approachable, with enough flourish to read as expressive without becoming overly formal.
Likely designed to capture the immediacy of brush handwriting in a clean, repeatable script, balancing expressiveness with legibility. The set aims for a natural hand-drawn cadence, with connected lowercase and animated capitals to create quick emphasis in display typography.
Numerals follow the same handwritten logic, with simple, slightly varied widths and rounded curves. The sample text shows consistent connections across words, and the capitals stand out clearly as leading shapes, helping create a hand-lettered, headline-forward texture.