Sans Normal Demat 4 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, wayfinding, packaging, headlines, data tables, clean, modern, neutral, efficient, technical, space saving, clarity, neutrality, modern utility, monolinear, condensed, open apertures, rounded.
This typeface is a monolinear sans with condensed proportions and a steady, even rhythm. Curves are built from simple, near-circular bowls with smooth joins, while terminals are largely straight and clean, giving the outlines a tidy, engineered feel. Counters stay open and legible, and spacing reads controlled and consistent, supporting compact setting without looking cramped.
It works well in interfaces, labeling systems, and informational graphics where compact width and clear forms help conserve space. The even texture also suits signage and packaging, and it can serve as a clean headline face when a modern, efficient look is desired.
The overall tone is neutral and contemporary, with a practical, no-nonsense voice. Its restrained shapes and minimal detailing lean toward clarity and utility rather than expressiveness, making it feel straightforward and dependable.
The design appears intended as a compact, general-purpose sans that prioritizes clarity, consistency, and space efficiency. Its simplified geometry and restrained detailing suggest a focus on versatile everyday typography for both display and functional text settings.
Round letters like C, O, and Q show smooth, continuous curvature, while diagonals (A, V, W, X) are kept crisp and uncomplicated. The figures are similarly straightforward and compact, matching the letterforms’ understated geometry and maintaining a consistent color in text.