Sans Normal Subur 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, confident, versatility, clarity, readability, neutral voice, humanist, open apertures, rounded joins, soft curves, crisp terminals.
This typeface presents a clean, upright sans design with gently rounded curves and slightly humanist proportions. Strokes are smooth and even with moderate contrast, and terminals are predominantly crisp with occasional soft shaping on curved letters. Counters are open and spacious, giving letters like C, G, S, and e an airy feel, while round forms (O, o, 0) lean toward true ellipses rather than geometric rigidity. The lowercase uses a single-storey a and g, contributing to a simple, contemporary texture, and the numerals maintain clear, readable silhouettes with consistent stroke behavior alongside the letters.
It suits interface and product text, general editorial layouts, and straightforward brand systems that need a contemporary sans with good readability. The clear numerals and open lowercase shapes also make it a solid option for signage, dashboards, and presentation typography.
Overall tone is modern and approachable, balancing neutrality with a subtle warmth from its rounded joins and open counters. It feels confident and straightforward rather than decorative, making it suitable where clarity and a calm voice are desired.
The design appears intended as a versatile everyday sans that prioritizes clarity and even texture, with friendly, simplified lowercase construction for smooth reading. It aims to cover broad communication needs without strong stylistic affectation, staying modern and dependable across headings and continuous text.
Spacing appears comfortable and the rhythm in text is steady, with distinct letterforms that remain legible at display-like sizes shown in the specimen. The mix of crisp terminals and soft curves keeps the design from feeling overly mechanical while retaining a tidy, professional finish.