Sans Normal Abdub 18 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink and 'Remoto' by JAM Type Design (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, friendly, neutral, technical, readability, modernization, soft neutrality, dynamic emphasis, oblique, humanist, open apertures, rounded terminals, air y spacing.
This is an oblique sans with smooth, rounded bowls and largely monolinear strokes. The slant is consistent across capitals, lowercase, and figures, giving the set a unified forward rhythm without looking calligraphic. Letterforms favor open apertures and generous inner counters, with circular and near-circular geometry in characters like O, C, and e. Uppercase proportions are straightforward and evenly spaced, while the lowercase maintains a clear, readable structure with simple, clean joins and minimal stroke modulation.
It performs well for interface typography, product copy, and general editorial settings where a clean oblique voice is useful for emphasis or a dynamic tone. The open shapes and even texture also suit wayfinding, slides, and brand systems that need a modern sans with a softer edge.
The overall tone is contemporary and approachable, with a calm, matter-of-fact voice. The steady slant adds motion and emphasis, making it feel active and slightly informal while staying professional. Rounded forms and open counters keep it friendly rather than sharp or severe.
The design appears intended to deliver a versatile, readable oblique sans that stays neutral enough for broad use while gaining energy from its consistent slant and rounded construction. Its emphasis is on clarity, smooth rhythm, and modern simplicity rather than decorative detail.
Figures are simple and legible with consistent oblique styling, suited to mixed text and numeric use. The sample text shows stable spacing and a smooth texture in continuous reading, with a clear differentiation between similar shapes through open forms and straightforward construction.