Sans Normal Opruj 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Maxima Now Pro' by Elsner+Flake, 'Shilia' by Linotype, and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, contemporary, friendly, neutral, impact, clarity, modernity, versatility, geometric, rounded, clean, sturdy, high legibility.
A heavy, geometric sans with broad proportions and smooth, circular curves paired with straight-sided verticals. Stroke endings are clean and mostly square, producing a sturdy, even texture across words. Counters are generous for the weight, and the overall rhythm is steady and uncluttered, with consistent curves in C/G/O and firm horizontal terminals in E/F/T. Numerals match the same robust, modern construction, reading clearly at display sizes.
Well suited to headlines, branding systems, posters, and packaging where a strong, clean sans is needed. It can also work for signage and UI callouts when high contrast against the background and quick recognition are priorities.
The tone is direct and modern, with a friendly approachability coming from its rounded forms and open counters. It feels confident and utilitarian rather than decorative, giving text a strong, matter-of-fact presence.
The design appears intended as a modern workhorse sans that delivers impact through weight and width while keeping forms simple and highly legible. Its geometric construction suggests a focus on clarity and consistency for contemporary display and brand applications.
The letterforms lean toward a geometric build with minimal modulation, making the font feel cohesive in headlines and short blocks of copy. The wide set and strong weight create prominent word shapes, while the clean joins and open interiors help prevent the design from feeling cramped.