Sans Normal Iggup 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Neusa Neu' by Inhouse Type, 'Founder Rounder' by Serebryakov, and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: kids branding, packaging, posters, social graphics, headlines, friendly, playful, casual, bubbly, approachable, friendliness, playfulness, approachability, softness, informality, rounded, soft, chubby, hand-drawn, informal.
A rounded sans with softly inflated strokes and consistently blunted terminals. Curves dominate the construction, with gentle joins and slightly uneven, hand-drawn-like stroke behavior that keeps the rhythm lively without becoming messy. Counters are open and generous in letters like a, e, o, and p, while the uppercase set stays compact and sturdy with smooth, simple silhouettes. Figures follow the same rounded logic, with bulbous bowls (8, 9) and curved, friendly forms (2, 3, 5).
Well-suited to short-to-medium display text where warmth and approachability are desired, such as children’s products, casual food and beverage packaging, playful posters, and social media graphics. It can also work for friendly UI headings or signage when a soft, non-technical tone is the goal.
The overall tone is warm and easygoing, suggesting a personable voice rather than a corporate one. Its bouncy, rounded shapes read as playful and child-friendly, with an inviting informality that feels conversational and upbeat.
The font appears designed to deliver a cheerful, rounded voice with high approachability and clear shapes, prioritizing charm and friendliness over strict neutrality. Its softened terminals and gently irregular rhythm suggest an intention to mimic a light hand-drawn feel while remaining clean and readable.
The design favors soft geometry over strict modularity, giving repeated forms (like C/O/G and the bowls in B/P/R) a cohesive family resemblance while retaining a lightly organic feel. The lowercase is particularly approachable, with simple single-storey-style silhouettes and clear differentiation across similar letters.