Sans Normal Apdem 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Madani' and 'Madani Arabic' by NamelaType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, neutral, approachable, versatility, legibility, modern branding, interface clarity, neutral tone, rounded, geometric, crisp, open, minimal.
This is a clean sans with gently rounded, geometric construction and even stroke color throughout. Curves are smooth and near-circular in letters like O, C, and G, while straight stems and bars stay crisp and steady. Capitals are simple and balanced with open counters, and the lowercase keeps a straightforward, contemporary structure with a double‑storey a and a single‑storey g. Terminals are mostly flat or softly eased, producing a tidy rhythm and clear separation between forms; numerals follow the same restrained geometry with simple, readable shapes.
It suits interface typography, dashboards, and product experiences where clarity and steady texture are important. The clean geometry also works well for contemporary branding, packaging, and headlines, and the straightforward numerals make it appropriate for charts, labels, and wayfinding-style signage.
The overall tone feels modern, calm, and dependable, with a subtle friendliness coming from the rounded curves and open forms. It reads as neutral and utilitarian rather than expressive or decorative, making it easy to pair with many visual styles.
The design appears intended to provide a versatile, contemporary sans that stays highly legible across sizes while projecting a composed, modern character. Its rounded geometry and restrained detailing suggest a goal of broad usability and easy pairing in both digital and print contexts.
Spacing and proportions appear even and consistent, with generous interior space in counters that helps maintain clarity in continuous text. The letterforms lean toward geometric simplicity without becoming overly rigid, giving headings a neat presence while keeping paragraphs comfortable.