Sans Faceted Abkef 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Sadi Sans' by Koray Özbey, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Heltar' by The Northern Block (names referenced only for comparison).
Keywords: headlines, logos, posters, signage, sports branding, industrial, tech, sporty, bold, retro, impact, machined feel, geometric consistency, display clarity, angular, beveled, octagonal, blocky, geometric.
A heavy, geometric sans with faceted construction: curves are replaced by straight segments and clipped corners, producing an octagonal, beveled silhouette throughout. Strokes are consistently thick with minimal contrast, and counters tend toward squarish or multi-sided shapes, especially in rounds like O/0 and C/G. Terminals are flat and sharply cut, giving a crisp, machined rhythm; diagonals (A, V, W, X) are sturdy and wide, and the lowercase echoes the same chamfered logic with compact bowls and short apertures.
Best suited for short, high-impact settings such as headlines, posters, product marks, and signage where its angular facets can be appreciated at size. It also works well for sports or tech-forward branding and bold labels that benefit from a strong, industrial presence.
The overall tone is assertive and engineered, with a hard-edged, mechanical feel. Its faceted geometry reads as sporty and technical, evoking signage, equipment labeling, and bold display typography rather than soft or conversational text.
The design appears intended to translate a geometric sans into a faceted, chamfered system, prioritizing uniform weight and sharp planar joins over smooth curvature. The goal is a robust display face with a distinctive, engineered silhouette that stays consistent across uppercase, lowercase, and figures.
The distinctive clipped corners remain consistent across letters and numerals, creating a cohesive texture in words. Numerals are especially emblematic, with the 0 rendered as an octagonal ring and other figures adopting the same chamfered joins and straightened curves, helping maintain a uniform, rugged color in headlines.